The Performance Factor: How Intentional Leadership Builds Effective Teams
Here at Lands’ End Outfitters, we talk a lot about performance. For sure, our design team engineers clothing with the power to cool, stretch and dry fast—which businesses and their employees appreciate. But it isn’t just about the athletic features built into the fabric or the sleek, modern aesthetics—these innovations actually help teams perform better in the workplace, because when people feel more comfortable and confident, they’re more focused and productive.
Of course, the right workday apparel is just one factor that drives high-performing teams. Research by Gallup reveals that leadership plays a crucial role in employee engagement. Managers account for 70% of their team’s enthusiasm and sense of ownership. The best business leaders provide intention, trust, clarity and support for their teams. They coach employees, lead team discussions and foster collaboration across every team in the business.
Ultimately, it means that employees feel trusted and trust their leaders. It requires managers to be authentic, empathetic and accountable. However, this isn’t something that just happens naturally; it has to be intentional. It’s easy for leaders to think only of the bigger picture and lose sight of how their team is doing.
It’s important for leaders to recognize that their team’s needs are not a one-size-fits-all. Tailoring your managerial technique to the situation or team member you’re working with is critical in leading high-functioning teams. Ultimately, it’s about applying emotional intelligence to meet the unique requirements of each moment.
The same goes for putting your team in something that they can feel comfortable in while representing your brand. Whether it’s a sales representative at a tradeshow in a new polo, a financial analyst working remotely in their favorite quarter-zip, or a warehouse employee repping their new favorite sweatshirt, everyone’s “office” looks a bit different. However, their desire to confidently represent their brand and deliver results remains constant. Truly engaged leaders understand the key to unlocking high performance: be the champion your team needs, and they’ll be the champions you need.