What Promotional Items do People Want?
If you’re looking for a simple yet effective method of advertising your business, look no further than promotional business products. You can hand them out at a trade show or give them as holiday gifts to clients, service providers, and others with whom you do business, or with whom you hope to do business.
There are lots of options when it comes to what kind of promotional items to give. Check out these ideas for promotional items to get your business noticed:
Apparel
Although apparel as a promotional gift doesn’t suit every occasion, there are times when it makes the perfect gift. For example, you can give your employees uniform jackets for the holidays. Or, present them with breathable, moisture-wicking polos customized with their name and the company name for spring and summer.
When each member of your staff is outfitted in customized apparel, it makes a professional impression on every customer who walks through your doors. Also, when you and your staff wear your customized jackets outside of work, it’s basically free advertising for your business. For maximum impact, choose polos and jackets that match the main color of your company logo.
Hats and Visors
Hats and visors are promotional items that work for almost every situation. Whether you’re promoting your company at an event or looking for a small corporate gift, a hat or visor is often an appropriate option. One reason to choose headwear is that it’s one size fits all—unlike with polo shirts and jackets. You can give out embroidered company hats without worrying about what size to order, which simplifies the process.
These items come in a wide variety of hues and shades, so it’s easy to find one that matches your company’s color scheme. If you’re wondering what type of hat to give, let the season be your guide. For spring, the baseball cap is a good choice. Summer is the season for visors, while unisex knit caps and beanies are good for fall and winter.
Tote Bags
Another promotional item that everyone can use is the tote bag. Customizable totes made from canvas are an excellent choice because they’re stylish, sturdy, and versatile. They can be used to carry groceries, books, gym essentials, or most anything else. You can have them embroidered with your company name or the name of the gift recipient. Like many of the other promotional products, these totes come in an assortment of colors.
There are also customizable backpacks that can be embroidered with your business name. As with tote bags, you can use a backpack to carry all kinds of items. Some even have pockets designed for safely carrying a laptop. You could give out a tote or backpack as a gift with purchase or give them out as part of a promotional event.
Office Supplies
Even in today’s smartphone-centered society, many people still take notes on paper every day. That’s why office supplies like custom notebooks and pens make great promo gifts for clients, vendors, and others with whom you work. When the recipient uses the pen or writes on the notepad, they’ll be reminded of your business.
There are writing journals, leather planners, and notepads made from recycled materials. If you’re looking for an elegant corporate gift, consider a stone paper notebook with a cutout for your business card. This type of paper is made from crushed stone, which is durable and eco-friendly.
Both custom company pens and notepads can be ordered in bulk. They come in lots of different styles to suit your company’s aesthetic. For example, you might go for a classic twist-action metal pen with black ink to reflect your commitment to timeless values. Or, opt for a click-top gel pen in a vibrant color like fuchsia to demonstrate modernity.
Lunch Bags and Coolers
Customized lunch bags and coolers also make excellent promotional gifts. These insulated totes can be printed with your business name, and they come in several colors to coordinate with your logo. A zippered box cooler with an adjustable shoulder strap is a versatile option that most everyone can use. Some of these coolers have mesh side pockets, which are used to carry water bottles.
Personalized Insulated lunch bags and coolers are always good gifts for employees, but clients and prospective clients can appreciate them as well. Hand them out at a promotional event—they’re especially good for giving out during the spring and summer months because they can be used for keeping snacks cool at the pool or beach.
Drinkware
Another promotional item to consider for your staff, clients, providers, and others is the coffee mug. You can have custom company mugs to show your appreciation. Whether the recipient drinks from it every day or even uses it as a desk accessory to hold pens and pencils, they’ll think of your business every time they see it.
The right customized products can help garner positive attention for your business. No matter which of these items you choose, your clients and associates are sure to appreciate the gift of a useful promotional item.