What you wear when attending a social or networking event can have an impact on your brand's success. Holiday parties, local chamber of commerce meetings or industry get-togethers all put you face-to-face with potential clients as well as colleagues and prospective employees. Wearing logo apparel helps strike up conversations and provides opportunities to share your brand in person and create partnerships.
So it's not only important that you look your best, but also that your brand looks good too. Since each event has its own “dress code,” here are some suggestions for logo apparel that helps you and your brand stand out.
Dress shirts and blouses make the most formal impression, and because our No Iron pinpoint and broadcloth shirts stay crisp all day, you can go straight from the office to your after-hours event without changing. You may even want to consider logo-embroidered suiting for a really dressed-up event.
Of course, many networking events are more relaxed, and business casual attire is appropriate. Logo-embroidered polos, fleece and sweaters in matching brand colors make a powerful statement. If your company is hosting an event and your employees will be running the show and serving refreshments, they will appreciate stain-release twill shirts or polos with performance features that keep them comfortable. Also, don't forget outerwear. Logo jackets and vests promote your business at outdoor events and make plenty of impressions for your brand on the way there.
In addition to outfitting your team for a networking event, you may want to take gifts for your business partners and colleagues, particularly if you're attending a seasonal party. An embroidered wine tote makes the perfect small gift and reminder of your brand. You can even co-brand many items to celebrate a business partnership or organization.
Whatever the reason for your event, don't miss out on the opportunity logo apparel and gifts provide to get your brand noticed, build your business and find great talent.