In a business environment dominated by big-box stores and online shopping, customers crave the personal touch of the locally-operated, main street businesses they remember. Too often, business owners who know their customers' names and shopping habits often seem to be a thing of the past. That's why more and more businesses are making the extra effort to engage with customers and show their appreciation. The more a brand understands its customers and clients, the better it can anticipate their needs to build successful and lasting relationships. There's even a special day set aside each quarter to recognize customers and clients—Get To Know Your Customers Day—celebrated this year on January 16, April 16, July 16 and October 15.
How your business observes Get To Know Your Customers Day is up to you. You may want to offer treats, award door prizes or give away promotional items featuring your logo. Make sure your team wears logo apparel so your brand is visible and memorable. Check to see if your local chamber of commerce is planning any events, network with other businesses, and harness the power of social media with the hashtag #GetToKnowYourCustomersDay.
But don't just think about it once a quarter. If you commit to getting to know your customers and clients every day, you'll enjoy their positive engagement and loyalty for years to come.
YOUR BUSINESS IS OUR BUSINESS
We also want to get to know our customers better. Tell us your story and how Lands' End Business has helped you build your brand. We may even feature your business right here on our website, or in our catalog, emails and digital advertising.