Trade shows offer your business the opportunity to make connections and increase brand recognition among potential customers. However, because the time window is short, it's important to make a good impression right away. The right apparel goes a long way to making your team look professional. Here are a few tips to help you dress for success.
DRESS FOR YOUR INDUSTRY
If you're headed to a real estate or financial convention, a suit jacket or blazer is a must, as well as a crisp dress shirt or custom business work blouse. However, if your business is personal fitness or sport, activewear may be more appropriate. Ultimately, it comes down to what clients expect in your industry, and most trade show teams will look presentable and approachable in embroidered work polo shirts or dress shirts. One rule of thumb: try to dress up a little more than attendees.
DRESS FOR COMFORT
At a trade show or expo, you're not in control of the thermostat. So it's a good idea to take a sweater or fleece jacket to layer on if the convention hall gets drafty. If you're headed somewhere warm, breathable and moisture-wicking clothing will keep you comfortable if you heat up enough to break a sweat.
COORDINATE YOUR TEAM LOOK
If you have a brand color, agree to wear it. That way you'll all look like you belong to the same company. When it comes to your personal outfit, make sure you're not committing any obvious fashion no-no's like wearing a navy blazer with black pants. Of course, coordination brings us to the next bit of advice.
DO WEAR BRANDED APPAREL…
A polo, dress shirt or embroidered business work sweater in your brand colors and featuring your embroidered logo is a powerful way to make an impression. Attendees will associate your company logo with your team and their experience at your booth. Wearing your logo tells potential clients that you take pride in your brand and believe in your products and services.
…BUT DON'T OVERDO IT
You don't need branded apparel head to toe. Just one or two pieces of custom business logo clothing reinforce your brand identity without looking, well, weird.
NEVER WEAR BRAND-NEW SHOES
Trade show weekend is not the time to break in your brand-new brogues or heels. You're going to be on your feet a lot, so be sensible when it comes to footwear. Blisters are the last thing you need.
GIVE AWAY GREAT SWAG
Everyone loves trade show freebies. Be sure to add your brand logo to promotional products that your attendees will use long after the event. Mugs, pens, notebooks, USB drives, totes and many other items bearing your logo serve as tangible reminders of your brand.
TAKE PLENTY OF SELFIES
Harness the power of social media to share your trade show style. Post pictures of your team on Facebook, Instagram and Twitter so the world knows you're taking part in the show. Share your pics with Lands' End Business, and we might reshare them and give a shout out to your team.