A RECIPE FOR SUCCESS
“Lands’ End has been a terrific partner for Goodwood,” says Goodwood Brewing Company CEO Ted Mitzlaff. “It embodies everything that Goodwood stands for: quality, individuality and consistency.”
Goodwood began in 2005 when Mitzlaff and a group of investors purchased a small brewing company. “We hired the best talent we could find, great people who just really have a passion for the brand. Now we’re in 14 states and continuing to grow.”
Undoubtedly, the Louisville company owes much of its success to its originality. Goodwood’s master brewers create unique beverages you won’t find anywhere else, infused with Kentucky’s distilling heritage. Goodwood uses local limestone water and ages beer in wooden barrels to give each brew a distinctive flavor. “If it’s good for bourbon, it’s great for beer,” says Mitzlaff. “We test every single barrel that we age,” he adds, “so we have very consistent quality.”
With a focus on quality, Mitzlaff found a natural partner for outfitting the Goodwood team in company shirts at Lands’ End Business. “I think the values that Goodwood and Lands’ End share are attention to detail, customer service and quality,” he says.
“Lands’ End offers a full spectrum of clothing, from workwear for the guys in the plant, to executive wear,” says Mitzlaff. In the Goodwood taproom, bartenders and servers wear active polos that keep them cool and comfortable on the move. Behind the scenes in the brewery and on the delivery trucks, the team relies on durable work shirts. “It’s very affordable, very reasonable and the quality is just tremendous,” explains Mitzlaff. “We’ve never had an issue with product quality.”
Most importantly, Goodwood staff enjoy wearing clothing from Lands’ End. “Our sales team love them, our employees love them,” Mitzlaff says. The range of clothing styles and ease of ordering benefit employees as well. “People get to pick what they want,” he adds.
Mitzlaff and his team are upbeat about the future of the brand, and proud to wear Lands’ End apparel. “We trust Lands’ End. It’s just a fantastic business partner for us. The logo wear really personifies the individuals in the company, and it helps us to represent the brand in a very professional manner,” he says.
Simply put, Lands’ End Business helps Goodwood look really good.