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Welcome to the Great River Road Shop, your online store for high-quality embroidered souvenirs from the best scenic drive in America. 

To start shopping, select a category from the tabs above, click on the product, and choose your size. You will be asked to create your own Land's End account during checkout.


The iconic Great River Road paddlewheel logo is applied during checkout. A small mark-up of $8.50 is applied to the sticker price of all items for the embroidery of the Great River Road paddlewheel logo. 

We recommend that you place your order online. However, if you place the order over the phone, reference store account number 6776447.

This tool is used only to look up your balance. To apply this amount, you must verify your information is correct on the payment page.

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